Zoophobia - zo·o·pho·bi·a (zō'ə-fō'bē-ə) n. An abnormal fear of animals
Monday, December 6, 2010
America the Porn Queen
In last week's class we watched another interesting documentary on media and body image. Most of the documentaries in class I really enjoyed, but little of the content had been all that new to me. When I saw we were going to watch yet another documentary on body image, I was anticipating just more of the same. We had already watched one on sexual stereotypes, women in advertisements, and two on masculinity (which and one on Disney that discussed every angle on gender and media representation I expected to see in the class, but America the Beautiful was different. It was less an education film than a documentary, a narrative with characters you loved to watch or loved to hate.
Darryl Roberts' documentary was a refreshing look that was more investigative than agenda driven. Certainly there was some craft with how the story would be told, but overall the film felt more like an exposure to a culture with fascist beauty standards perpetuated by top media firms and the fashion industries. I was surprised to learn that one reason designers show off very thin models is in order to save costs on fabrics. On the one hand, this made sense--there was a logic to it, but on the other, the logic was perverse! The only costs being taken into account are monetary, with all social and emotional costs for millions of little girls being externalized and marginalized. (And I thought it was exclusively to sell a standard in which very few could attain and thus people would perpetually be spending money on all kinds of projects which only the wealthiest could ultimately keep up with and thus achieve the ideal and make it all the more prestigious. According to one report, to upkeep a diva appearance, the average woman would spend approximately $450,000 in her lifetime on beauty products and procedures!)
Also interesting, a couple men of possibly the lowest common denominator in society were interviewed including one guy who could care less about women as anything more than fuck object and servant and another who would have won at evolutionary psychology bingo. According to this one doctor(?), humans had evolved to prefer lighter skin so that they could spot diseases further away--something that makes no sense since it would be to assume genetic determinacy and would be irrelevant to explaining how skin color is a cline that varies by latitude, not so much genes. It was almost unbearable to watch how offensive he was to one woman of color who sought his help, making her skin five shades lighter to make her more "objectively" beautiful, then getting ubber upset and defensive when she left, calling her a "loser" just like the Amerindians who continue to live on reservations. She also, according to him, had no more excuses for her status since she had never been a slave like her ancestors. I really wanted Roberts to sock him in the face, even though I'm usually opposed to violence. This was one man who was never going to "get it."
Most interesting of all was the whole narrative that tracked Gerren Taylor's rise and fall as a supermodel, from "the giraffe" to the "obese." As one interviewee noted, Gerren had not so much self-esteem from modeling so much as an inflated ego, an ego-enhancement. From my own personal experience and observation, ego is often the utmost detriment to self-esteem. And so we saw how true this was, as Gerren crashed and burned because she was neither thin nor white enough by European standards. It was audacious to hear how many people had called her obese. I'm assuming this was done out of spite and/or jealousy. The extend to which Garret and the other girls in the video really believed they were "ugly" was extremely disturbing. How odd that someone could have so much certainty about something so subjective!
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